A New Baby, a New Fragrance. Kim K. Shares Details

The pregnant reality star Kim Kardashian blew into the City of Light last week in her typical fashion to attend her pal Stéphane Rolland’s couture show along with her fellow K boyfriend Kanye West, who will pose in an advertising campaign for her sixth fragrance, Pure Honey. Right now is considered “off time,” since she’s not filming her TV show in Los Angeles until later this month. However, Kim is shooting her Sears ad campaign and working on the launch of her new fragrance. 

The prestige women’s eau de parfum, created with Kardashian’s fragrance licensee Lighthouse Beauty Marketing, is due out worldwide starting in September. Containing raw wild honeycomb and rose notes. 

“This one to me represents pure femininity; it’s really warm and inviting,” Kim says. 

The place is bustling with the likes of photographer Nick Knight, makeup artist Val Garland and hairstylist Sam McKnight on hand for her campaign.

“I am super involved from start to finish — on bottle design to ad campaign. I had this really great honey idea, so we moved away from just florals,” she explains. 

The 50-ml. version will retail for $55 and the 100-ml. edition for $68 in the U.S., where it is to be carried in Lord & Taylor and Belk. (Industry sources estimate Pure Honey will generate $5 million in retail sales during its first five months globally.) Kardashian touches a wide demographic, according to Philip Zellner, Lighthouse Beauty Marketing’s chief executive officer.

“So what we try to do is reach that broad marketplace by having some of her brands live at prestige while some live at mass,” he says.