Flower: Drew Barrymore Launches Her Own Mass Market Beauty Line

Drew has taken her career to a whole other level by creating a beauty line called Flower for Walmart. 

After five years as the face of cosmetics giant Cover Girl, actress/producer/director and new mother Drew Barrymore has launched her own mass market beauty line.As a self-proclaimed ‘drugstore queen’, she spent that last year and half formulating the line. 

Drew said: ‘I am the biggest lover of makeup on the planet. I have grown up in a make-up chair and then coming from being a Creative Director at CoverGirl, knowing what is right for marketing in makeup – for me, it was perfect timing to put all of those things together.’

Flower is certainly budget friendly with all items ranging from $5-$14 targeting women of all ages. Barrymore's beauty line is full of on-trend shades comprised of what she claims are high quality ingredients.Acting as the face of the brand is certainly one way that Flower has cut costs, and the packaging, a chic mix of black and bone white with rose gold plating, was also designed by her.

“I love prestige makeup and I love mass makeup and with this line, I wanted to bring the two worlds together. We have a different business model—we don’t spend millions and billions on marketing and advertising. Every penny we have actually goes into our formula and packaging’ Drew added.  

Unfortunately, many people are completely anti-Wal-Mart and refuse to step foot into one. Drew’s fans are very perplexed and confused as to why Drew chose Wal-Mart to carry her line where Target, Ulta or Sephora would have been better choices.