LFW: Burberry Introduces "Runway Made to Order"

Always ahead on technology and digital, Burberry unveils a new interactive experience: Runway Made to Order.  The principle? While the fall-winter 2013-2014 fashion show will be presented today Monday, February 18 in London and  got a live broadcast on different platforms (Burberry.com, Twitter, Facebook, Google+, Pinterest, Instagram ...), customers can instantly order coats and bags from the show with a new manufacturing facility: Runway Made to Order. Clients  can customize their pieces with their initials and they will receive their orders  nine weeks before the collection is in store. 

Interesting!!!