Rihanna and MAC Have Teamed Up

Take a look at some of the pieces below

Rihanna and MAC have teamed up to create four cosmetic collections called the RiRi (Hearts) MAC line due to launch this year. We’ve got all the deets on the multi-season line, and the first look at some pieces from the collection.

MAC has previously worked on one-off collaborations with Carine Roitfeld, Iris Apfel, and even Archie Comics for Archie’s Girls, to name a few, but according to WWD, Rihanna will produce four collections and will be touted as a “creative partner” rather than a “collaborator”. 

But as Rihanna tells it, it’s not about the money:

“When you think of makeup, the brand that pops into your mind — for something legit — is MAC. Whatever color you want, it’s like ‘Let’s go to MAC.’ I’ve been using MAC on tour for such a long time it was a natural fit for me. I have always loved makeup, and I always said that if I do it, I want to do it with a credible brand.”

It is the first time the brand has worked with a celebrity on anything other than a one-off project. 
The first product, her signature lipstick, will launch May 4 to coincide with her Diamonds Tour concerts at the Barclays Center, where MAC will also open a pop-up shop. 

The four RiRi [Hearts] MAC collections will land in stores this year.
"Working with MAC, it's difficult to get a red lipstick that beats Ruby Woo, because it works on every skin tone. I had so many different samples to choose from and so many different colors underneath – blue, yellow, orange and pink bases. And I got to pick one that worked, and I tried it on all my friends to make sure it worked on all of our skin tones." RiRi said to WWD

There will be also a summer collection will be sold online which  contains two more lipsticks, a powder blush duo and a bronzer. While the fall collection will land in stores and feature sixteen products, such as lipsticks, a Lipgloss version of RiRi Woo, two eye-shadow palettes, and false lashes. The final installment will hitting the stores in time for the holidays with ten products, like nail polish and more lipsticks.

With such a big name star behind the collection, it’s estimated that global retail sales could hit $15 million. 

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